Air Pac pulls plug on route
Saturday, November 01, 2008 (extracted from Fiji Times Article )THE country’s international airline has announced the withdrawal of its three weekly flights between Nadi and Tokyo from March next year.
This is the result of accumulated losses of more than $35 million over the past four years.
Meanwhile, Air Pacific will commence flights to Hong Kong twice a week from June 2009.
Air Pacific managing director John Campbell said demand had steadily declined as economic circumstances in Japan impinged on long-haul flights and vacations.
Mr Campbell said Japanese travellers now preferred to closer, short duration holidays to destinations such as China, Korea and South East Asia.
For the past three years, Air Pacific along with the Tourism Fiji had been trying to re-stimulate demand with numerous marketing programs and special pricing.
However, certain incidents such as the military takeover in 2006 severely impacted efforts in the highly volatile market.
Another incident, which attracted international attention and affected arrival figures, was of a drunken Fijian soldier returning home from peacekeeping duties exposing himself then urinating on a female Japanese tourist in her seat. (remember the feeble excuse given by Aziz was that the soldier was suffering post traumatic disorder, e sega la ni vakawai taka mena bia o boci)
“Given the escalating level of losses and the fact that the market shows no signs of recovery, we have regretfully taken the hard decision to withdraw flights,” Mr Campbell said.